Brand Identity
AdTech platform Blueprint takes the work out of ad performance tracking so advertisers can truly focus on strategy and creativity. As the company entered the next stage of growth, it needed a look-and-feel that cut through today's fast-paced digital landscape. This design option delivered  a new brand identity that was punchy and concise, and free of cliched SaaS hyperbole. 
Designed in collaboration at ModelB
This concept is not published
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