Brand Identity
Package Design
Simply Hansen is a conceptual small organic soup brand that runs under the parent company Farmer’s Collective Co. They believe in real, healthy, sustainable food and strive to have each can of soup provide a handmade feel and homemade taste. Each logo has a variation for each flavor of soup, where the illustrated ingredients change based on the corresponding flavor. The parent company’s logo resembles that of a stamp placed on each can and again adds to the overall feel of the company. The logo highly influenced the package design as I wanted it to be very prominent on each can.
This concept is not published