Advertising Campaign
Actfore helps businesses protect their most valuable digital assets, ensuring resilience in the face of breaches. When the company prepared for acquisition, they needed a campaign that elevated their perceived value while building brand awareness. We created “Breeches Happen”, a concept that drew literal comparisons between priceless works of art and the priceless data companies risk losing. Using a pixelated grid overlay, we reimagined breaches as visible losses, reframing data protection through a striking visual lens. The campaign not only educated audiences about Actfore’s mission but also positioned the brand as forward-thinking and indispensable, supporting its acquisition goals.
