Advertising Campaign
With Actfore, your most valuable digital assets stay protected, and your business remains resilient in the face of a breach.
This advertising campaign had an end-goal of an acquisition, which required the campaign to not only be awareness focused but also be able to elevate Actfore's value. This led us to our "Breeches happen" campaign that draws direct comparisons to priceless objects and the priceless work of this fresh-faced data mining company.
We used a partial pixelated grid over priceless icons, like crown jewels and fine art, to reframe the data exposure that happens in a breach through a more literal lens. Not only educating the audience in what Actfore does but also showing just how important it is to keep your own valuable data safe from prying eyes. This design elevated Actfore’s value, and the campaign played a key role in positioning the company for acquisition.
