Brand Identity
Package Design
TRI Brawlin’ BBQ is a dynamic sauce company founded by three best friends—T.J., Rhett, and Isaac—driven by a spirit of friendly competition. Based in North Carolina, the brand thrives on the ongoing rivalry among the trio regarding whose sauce reigns supreme. TRI Brawlin’ BBQ invites customers to join this playful contest, fostering a community where BBQ enthusiasts can engage in spirited discussions and share their opinions.
The branding captures this competitive essence, encouraging consumers to assert their preferences and stake their claims in the debate. Drawing inspiration from the vibrant neon lights of classic Southern BBQ joints, the design features bold neon colors and energetic language, reflecting the excitement and camaraderie of BBQ culture.
This is a conceptual design project